Established in Melbourne in 2019, Panda Online is an online international resale and distribution subsidiary of Hong Kong Scan Hero (which was born in Hong Kong in 1999). This part of the Scan Hero family was made following the fascination and high demand of Australian products in the Asian market, and our CEO's love of Melbourne.

Our CEO had a mission, and that was to bring the unique quality of flavours and health benefits of Victoria, Australia to the world.

This mission began with simply bringing goods from Australia into China (made easier more recently), but we now have our eyes on the global market, with online stores set up on international platforms including (but not limited to), Douyin, Amazon, AliBaba, TaoBao, HKTV, as well as creating our own international website domains.

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We focus on bringing food, beverage and health products from Victoria, Australia into the International market by carefully choosing our products of interest based on the most current and accurate overseas trends of market demands that are also specialties of Australia.

 

We ​began our mission with a focus on the Chinese market, due to having advantages of a team of Chinese locals set up in our Shenzhen office who provide us with the most accurate information about the current market in China. Our Shenzhen office is located very close to our international warehouse, which is over the bridge in Hong Kong, but we also store goods in the Douyin and Amazon warehouses for our stores on these platforms, which are located in mainland China.

 

We also opened up an American liaison office with prospects to expand into the American market and provide closer access to the European, North American and South American markets. 

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In 2020, Australia withdrew a lot of their exports from China due to the financial strain of the Covid-19 pandemic, and the struggles with the imposed tariffs on Australian goods arriving in China. Which China had responded by writing up a trade deal with Australia to remove tariffs on all Australian goods by the end of 2024.

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As of March 2024, tariffs have been removed from 91.6% of Australian goods that arrive in China, and Australian citizens are permitted 21 days of Visa-free travel into China. 

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As of July 2024, all remaining tariffs on Australian goods (including wine) were removed.

 

In October 2024 we launched our Douyin store (China's TikTok) with a range of Australian plant based milks and health supplements.

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In November 2024 we expanded into two new international markets, opening an Amazon Japan store!

 

In January 2025, Panda Online have put forward an ambitious goal to expand into the European market and to launch our Amazon UK platform (with Remote Fulfilment to Europe)!

 

In February 2025, Panda Online obtained a wine exporting licence and have started planning our launch of our very first wine range!

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In March 2025, Panda On Wine and Australian Wine by Panda On Wine have been announced as our new wine range with a fresh new logo and trademark. We aim to officially launch Panda On Wine products by June 2025!

 

This makes way for a massive opportunity for Victorian and Australian businesses eyeing the Asian market and wanting to take the next steps in entering the international marketplace.

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This is where we can help!